Health & Fitness
Scaling a Sports Nutrition Supplement
Client: Peak Performance
The Challenge
Peak Performance had a successful product but hit a growth plateau. Their Advertising Cost of Sale (ACoS) was too high to scale profitably, and they were losing market share to new competitors.
The Solution
Profitability-Driven PPC
Restructured campaigns to focus on Total ACoS (TACoS) instead of just ACoS. This involved reallocating budget to campaigns that drove both ad sales and organic ranking improvements.
Subscribe & Save Optimization
Designed A+ Content and promotional campaigns specifically to increase 'Subscribe & Save' adoption, improving customer lifetime value and predictable revenue.
Competitive Intelligence
Monitored competitor pricing, promotions, and keyword strategies daily, allowing us to pivot our own strategy in real-time to defend and gain market share.
The Results
50%
Lower ACoS
80%
Increase in Subscriptions
300%
YOY Growth
No. 1
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