Pet Supplies
Expanding a Pet Supplies Business Globally
Client: Paws & Whiskers
The Challenge
Paws & Whiskers dominated the US market but wanted to expand into Europe (UK, Germany) and Canada. They needed a strategy to navigate different regulations, languages, and consumer behaviors.
The Solution
Market-Specific Localization
Translated and localized all listings for the UK, German, and Canadian markets, taking into account local search terms, cultural nuances, and measurement units.
International Logistics & Compliance
Guided the client through the process of setting up international shipping, VAT registration, and ensuring all products met the compliance standards for each new marketplace.
Global Campaign Management
Managed PPC campaigns across all four marketplaces from a single, unified dashboard, adjusting bids and budgets based on the performance and seasonality of each region.
The Results
3
New Markets Entered (UK, DE, CA)
50%
International Sales Growth
95%
Account Health Maintained
Unified
Brand Storefronts
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