Home Goods
Transformative Growth for a Home Goods Brand
Client: Urban Nest
The Challenge
Urban Nest, a premium home goods brand, faced stagnant sales and low visibility on Amazon. Their product listings were not optimized, and their advertising campaigns were delivering a low Return on Ad Spend (RoAS). They needed a comprehensive strategy to boost their presence and drive significant growth.
The Solution
Complete Listing Optimization
We conducted in-depth keyword research and rewrote all product titles, bullet points, and descriptions to improve SEO ranking. We also produced high-quality infographics and lifestyle images to increase conversion rates.
Strategic PPC Overhaul
Our team restructured their entire PPC campaigns, targeting long-tail keywords and implementing a data-driven bidding strategy. This reduced wasted ad spend and focused the budget on high-converting search terms.
A+ Content Implementation
We designed and implemented a stunning A+ Content layout that told the brand's story, highlighted key product features, and built trust with customers, leading to a measurable increase in session-to-conversion rate.
The Results
60%
Increase in Total Sales
120%
Boost in RoAS
45%
Reduction in ACoS
Top 5
Ranking for Main Keywords
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