Electronics
Dominating the Electronics Category
Client: TechPulse
The Challenge
TechPulse was struggling with intense competition from established brands and low brand visibility. Their ACoS was high, and their organic ranking for key high-volume keywords was poor, limiting their market share.
The Solution
Strategic PPC Overhaul
Launched aggressive Sponsored Brands and Sponsored Display campaigns targeting competitor ASINs. Implemented a dynamic bidding strategy focused on top-of-search placements to capture high-intent buyers.
Advanced SEO & Listing Enrichment
Overhauled titles and bullets with high-volume, long-tail keywords. Developed premium A+ Content with comparison charts and technical spec callouts to improve conversion.
DSP Retargeting Campaign
Utilized Amazon's Demand-Side Platform (DSP) to retarget users who viewed TechPulse's products but didn't purchase, using compelling video and display ads to drive them back to the product page.
The Results
120%
Increase in RoAS
70%
Sales Growth
30%
Market Share Gain
Top 3
Category Ranking
Ready to Be Our Next Success Story?
Partner with us to unlock your brand's full potential on Amazon.