Beauty & Personal Care
Successful Launch for a New Beauty Product
Client: AuraBeauty
The Challenge
AuraBeauty needed to launch a new, premium skincare line in the highly saturated beauty market on Amazon. They had zero product reviews, no brand recognition, and a limited launch budget.
The Solution
Pre-Launch Buzz Creation
Leveraged Amazon Posts and social media integration to build anticipation. Ran a 'coming soon' campaign targeting competitor audiences to build an early interest list.
Amazon Vine & Review Program
Enrolled the product in the Amazon Vine program to secure early, high-quality reviews, which are crucial for building trust and driving initial sales velocity.
Tiered PPC Launch Strategy
Started with a low-budget 'discovery' campaign to gather keyword data, then scaled aggressively on high-performing keywords while maintaining a positive ACoS.
The Results
Top 10
in Category within 30 days
5k+
Units Sold in First Month
4.8/5
Average Star Rating
25%
New-to-Brand Customers
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