Apparel
Revitalizing an Apparel Brand's Presence
Client: UrbanThreads
The Challenge
UrbanThreads, an established fashion brand, was seeing its Amazon presence decline. Their storefront was outdated, their imagery didn't resonate with the current audience, and organic traffic was dropping.
The Solution
Complete Storefront Redesign
Overhauled the entire Amazon Storefront with a modern, editorial feel. Created curated collection pages and integrated lifestyle videos to create an immersive brand experience.
Lifestyle & Video Creative
Produced a new suite of creative assets, including on-model lifestyle photos and short-form video for product pages, showing the apparel in real-world scenarios.
Amazon Posts & Followers
Implemented a consistent Amazon Posts strategy to engage customers directly on the platform, growing their brand follower count by 400% and driving repeat purchases.
The Results
200%
YOY Growth
60%
Increase in Organic Traffic
40%
Higher Repeat Purchase Rate
Featured
in Amazon's Fashion Edit
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